A Benign Conspiracy

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AI tools are creating the Briefing Era
An alternative perspective on the rise of AI tools.
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Jon Crowley
July 2022
I don’t know who discovered water…
… but it wasn’t a fish.
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Jon Crowley
February 2022
Why you aren’t getting better.
3 reasons you aren't progressing.
 • 
Jon Crowley
January 2022
On account people
This one is very “ad agency” focused, sorry.
September 2021
Interesting.
Escaping the tyranny of being ‘right’.
 • 
Jon Crowley
March 2021
Other things to do.
Thoughts after a very long year.
 • 
Jon Crowley
1
September 2020
The Triangle of Disrespect
The most likely reason the strategy is f**ked
 • 
Jon Crowley
June 2020
Let's get it out there.
This one is going to be a little different.
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Jon Crowley
May 2020
Change has come (part 1)
Thoughts on speed.
 • 
Jon Crowley
March 2020
The worst kind of brand purpose
A short rant against an enduring viral strategy trend.
 • 
Jon Crowley
February 2020
An explanation / apology.
Here we go, again.
 • 
Jon Crowley
September 2019
All you have to do is change everything.
Another reminder that diagnosis is a very different thing than solution.
 • 
Jon Crowley
© 2023 Jon Crowley
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