A Benign Conspiracy

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Why, What and How
On a longstanding memetic plague in strategy.
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Jon Crowley
1

January 2023

AI tools are creating the Briefing Era
An alternative perspective on the rise of AI tools.
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Jon Crowley

July 2022

I don’t know who discovered water…
… but it wasn’t a fish.
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Jon Crowley

February 2022

Why you aren’t getting better.
3 reasons you aren't progressing.
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Jon Crowley

January 2022

On account people
This one is very “ad agency” focused, sorry.

September 2021

Interesting.
Escaping the tyranny of being ‘right’.
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Jon Crowley

March 2021

Other things to do.
Thoughts after a very long year.
 • 
Jon Crowley
1

September 2020

The Triangle of Disrespect
The most likely reason the strategy is f**ked
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Jon Crowley

June 2020

Let's get it out there.
This one is going to be a little different.
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Jon Crowley

May 2020

Change has come (part 1)
Thoughts on speed.
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Jon Crowley

March 2020

The worst kind of brand purpose
A short rant against an enduring viral strategy trend.
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Jon Crowley

February 2020

An explanation / apology.
Here we go, again.
 • 
Jon Crowley
© 2024 Jon Crowley
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